New York (AP) — Bad Bunny’s Super Bowl halftime show was a landmark moment. It didn’t just entertain; it delivered a powerful message about identity.
At the end of his performance, Bad Bunny declared, “God Bless America.” This was significant coming from a Puerto Rican artist who faced criticism for his bilingual performance. Behind him, the words “The only thing more powerful than hate is love” flashed on the screen, underlining his stance against negativity. This echoed his speech at the 2026 Grammy Awards, where he celebrated Latino culture.
His performance gathered a diverse crowd waving flags from across the Americas, including territories like the U.S. Virgin Islands. Petra Rivera-Rideau, an American studies professor, highlighted how this was a profound statement about Latino identity in the U.S. Bad Bunny utilized his platform to challenge the notion that a Spanish-language performance excludes people. Instead, he aimed to include and invite others into his world.
Reanna Cruz, a music critic, noted that Bad Bunny reframed America as a continental community, extending beyond just the U.S. This idea has historical roots; artists like Rubén Blades and Los Tigres del Norte have long explored the notion of a united Americas. Rivera-Rideau emphasized that the performance is a reminder that Latinos and immigrants are integral to what it means to be American.
The performance also raised questions about Puerto Rican identity. Since 1917, Puerto Ricans have been U.S. citizens, but those living on the island face unique challenges, like limited voting rights. Rivera-Rideau pointed out that Bad Bunny waving the original Puerto Rican flag highlighted this complex relationship.
Historically, Puerto Rican culture—like salsa—has evolved through its ties to the mainland U.S. and migration patterns. In the mid-20th century, many Puerto Ricans moved to New York, blending cultures and creating unique musical styles that reflect their history.
Bad Bunny’s message was also political. His declaration of “God Bless America” contrasted sharply with right-wing narratives about American identity, particularly during a time when discussions around immigration policy are heated. Vanessa Díaz, a Chicano studies professor, emphasized that Bad Bunny’s performance was about unity and claiming Latino identity in a challenging political climate.
Ultimately, Bad Bunny’s show was about joy and community amidst adversity. It celebrated Latino culture while inviting everyone to share in that celebration. The performance served as a reminder that joy can be a form of resistance, encouraging people to dance and embrace their identities.
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