Ballantine’s has chosen to continue its partnership with M&C Saatchi Sport & Entertainment after a competitive pitch process involving five agencies. This marks a significant moment as the two brands have worked together for 10 years.
Nicola Murray, managing partner at M&C Saatchi, expressed her excitement: “Winning this business back is tough, so we’re thrilled to be partnering with Ballantine’s again after such a rigorous process. Here’s to the next decade!”
With this new agreement, Ballantine’s and M&C Saatchi will embark on their 11th year of collaboration. They will work on various aspects of music strategy, including identifying brand partnerships, negotiating deals, and managing market activities. Their partnership will also continue the True Music Icons project, which features unique collaborations honoring music legends like Elton John and John Lennon, as well as iconic bands like Queen and AC/DC.
The True Music platform is a key part of Ballantine’s identity, reflecting its commitment to music and fan culture. This renewed collaboration promises to deepen Ballantine’s presence in the global music scene.
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Ballantine’s Re-Appoints M&C Saatchi Sport & Entertainment for Global Partnership Work,M&C Saatchi Sport & Entertainment London,London, UK
