Laufey made waves at Coachella with the release of her newest single, “Madwoman.” This 26-year-old singer-songwriter performed the song live for the first time at the festival, and she brought along a fantastic cast for the music video.
The video features talents like Hudson Williams, Olympic gold medalist Alysa Liu, Megan Skiendiel from KATSEYE, and Lola Tung from The Summer I Turned Pretty. What stands out is how Laufey and her team showcased Asian and Asian American talent not just in front of the camera, but also behind it. Notable figures like Christine Yi and Maiqi Qin from Gold House, director Warren Fu, and cinematographer Andrew Truong were all part of this project.
Laufey reflected on her experiences growing up, saying she often felt there was a lack of representation. She aimed for her “Madwoman” video to serve as that representation. Director Warren Fu echoed her sentiments, emphasizing how rare it was to have so many people with similar cultural backgrounds working together. He highlighted the joy of celebrating young artists who are achieving success in the industry.
Gold House played a crucial role in bringing this music video to life. This nonprofit organization focuses on promoting AAPI narratives in various creative fields. Gold House’s first music video is “Madwoman,” and they aim to craft stories featuring AAPI characters that feel groundbreaking. Christine Yi noted that the video is one of those defining moments that can resonate within the community.
Fans have reacted enthusiastically on social media, dubbing the ensemble cast as the “wasian Avengers”—a nod to their mixed Asian and Caucasian heritage. This highlights a growing trend where audiences celebrate diversity in entertainment.
The music video was filmed in Los Angeles and drew inspiration from the iconic photographer Slim Aarons, known for capturing moments of high society. Fu and Laufey wanted to infuse a modern twist into classic Americana by incorporating elements like mahjong instead of backgammon and blending American pastries with dim sum. This approach reinforces a more inclusive vision of the American Dream.
Statistics show that the entertainment industry has been increasingly recognizing the importance of diversity. A report by UCLA found that from 2019 to 2021, the number of Asian characters in film increased by 30%. As audiences crave varied representation, projects like Laufey’s “Madwoman” underscore a shifting narrative in media.
As the conversation around diversity continues to grow, it’s encouraging to see artists like Laufey not only share their stories but also create space for others.
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Alysa Liu,Gold House,Hudson Williams,KATSEYE,Laufey,Lola Tung,music
