Bill Simmons is staying put at Spotify after signing a new contract as the head of talk strategy. He’s been with Spotify since 2020, following the company’s acquisition of his website and podcast network, The Ringer. This network includes over 50 popular shows, like The Bill Simmons Podcast, The Rewatchables, and The Ryen Russillo Podcast.
Simmons will now report to Roman Wasenmüller, the new head of podcast business. He’s optimistic about the future, stating, “Spotify is one of the best content companies in the world. You just know when you’re in the right spot.” His enthusiasm suggests that both he and his team are eager to innovate in talk and video formats.
Spotify is increasingly focusing on video content. The Ringer has begun producing video episodes for many of its podcasts, which aligns with Spotify’s strategy to expand its platform. Currently, The Ringer generates over 100 hours of content each week.
When Spotify bought The Ringer, it aimed to grow its influence in the sports and entertainment podcasting sectors. This move came after the company had already acquired podcast studios Gimlet and Parcast in 2019. However, Spotify has recently scaled back some initiatives, merging these studios into the Spotify Studios division while also making cuts, including canceled shows and layoffs.
Interestingly, The Ringer also operates Ringer Films, which has produced several HBO documentaries like André the Giant, Showbiz Kids, and Music Box. Simmons started The Ringer in 2016 after leaving ESPN, where he previously created the website Grantland.
As podcasting continues to grow, a report from Edison Research indicates that 79% of Americans aged 12 and older are familiar with podcasting, and 57% have listened to a podcast in the past year. This growth presents an exciting landscape for media companies like Spotify and talent like Simmons.
In a world where media consumption habits shift rapidly, Simmons’ role at Spotify demonstrates how strategic moves can shape the future of entertainment. With video integration and a passionate leadership team, The Ringer is poised to make waves in the evolving digital media space.
For more insights about the podcasting industry and digital media trends, visit Edison Research’s website for detailed reports.
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