Bluesky Launches User Verification for Notable Figures: What This Means for You | TechCrunch

Bluesky recently opened up a new path for users to get verified on its platform. In a post from the Bluesky Safety account, the company announced that “notable and authentic” accounts can now complete a verification request through an online form. Organizations can also seek to become Trusted Verifiers, gaining tools to verify others. Early testing included big names like The New York Times and Wired.

However, reactions among Bluesky users vary. Some see the blue verification badge as a sign of status, reminiscent of the clout chasing seen on Twitter (now X). There, verification turned into a sought-after symbol before becoming a paid feature under Elon Musk, creating a two-tier system.

But Bluesky is taking a different approach. Beyond the blue badge, users can self-verify by using a domain as their username. For example, NPR has an account with @npr.org. So far, over 270,000 accounts have chosen this method.

The details of how verification requests will be handled are still murky. The online form requires that accounts be active and secure, representing a real person, business, or organization. Applicants must also provide links to official websites when available.

Bluesky’s criteria for “notability” are less clear. The company says it considers various factors, like professional recognition and media coverage, but doesn’t specify exactly what those factors are. They advise applicants to provide evidence of their significance.

Interestingly, the introduction of verification could reshape Bluesky’s culture. For now, it has stood apart from platforms like Twitter/X and Instagram. A wider network of Trusted Verifiers could have made this announcement feel less centralized and more community-driven.

In contrast, another platform called Deer.Social takes a more democratic route. It allows any user to pick their trusted verifiers, promoting a more collective verification process. This gives users an alternative for those who feel skeptical about Bluesky’s verification model.

Interestingly, a survey from a social media analytics firm found that 67% of users prefer a community-based verification system, showing a shift in how users value credibility online. Experts suggest that building trust within online communities can lead to healthier interactions and a more engaged user base.

As Bluesky navigates this new verification realm, it remains to be seen how it will affect the platform’s identity and user experience.



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