Bluesky, the social network that recently hit a milestone of 40 million users, is rolling out a test for a “dislike” feature. This aims to enhance the personalization of its Discover feed and other areas. The more users “dislike” posts, the better the platform can understand what content they want to see less of.
Along with the dislike feature, Bluesky is introducing other updates to improve conversations. These include easier management of replies and better detection of harmful comments. The intention here is to foster a space for “fun, genuine, and respectful exchanges.” However, some users have voiced concerns about moderation. While Bluesky is designed to be decentralized—allowing users to manage their own experiences—many want the platform to take stronger action against bad actors.
Currently, Bluesky offers tools like moderation lists, content filters, and muted words. Users can also subscribe to third-party moderation services. With these tools, users can take control of their interactions. The platform seeks to move away from a culture of “dunking” that has plagued other networks like X (formerly Twitter).
The introduction of dislikes is not the only enhancement. Bluesky is developing a system to identify “social neighborhoods,” which means it will prioritize replies from users who are closely connected. This approach aims to make the feed more relevant and personal—something that sets Bluesky apart from competitors like Threads by Meta. Threads has struggled with presenting a disorganized feed where users often encounter unrelated conversations.
In feedback on Threads, writer Max Read highlighted this confusion, stating that it can be hard to follow conversations. Bluesky’s plan to focus on social connections addresses this issue as it scales.
Moreover, Bluesky is improving its ability to flag toxic or spammy replies, ensuring that harmful content gets less visibility. A notable change to the reply button will direct users to the entire thread instead of leading straight to the compose screen. This encourages users to engage with the ongoing conversation before replying, which could help reduce repeated or irrelevant responses.
These updates suggest Bluesky is keen on creating a user-friendly experience that prioritizes meaningful interactions while giving users the tools they need to navigate their social network. As the platform evolves, user reactions and feedback will play a critical role in shaping its future direction. For more insights on the current state of social networks, you can check out this recent [Pew Research study](https://www.pewresearch.org/).
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