Boost Customer Loyalty and Revenue: Discover PAR Technology’s Innovative Gift Card Solution for Restaurants

Gift cards are a popular way to keep customers coming back, but they often don’t reach their full potential. PAR Technology is here to change that with its new PAR Gift solution. This tool helps restaurants and retailers make gifting easier and more personalized, creating chances for growth.

“With PAR Gift, we give businesses a way to connect with customers while boosting their revenue. It’s all about providing real value,” says Sal Nazir, General Manager of PAR Pay at PAR Technology.

PAR Gift offers:

• Personalized Engagement: Sending gift cards is quick and impactful through SMS, email, social media, or in-person. Each interaction feels unique to the customer.
• Seamless Integration: The platform easily fits into current systems, letting businesses launch and expand gift card programs with ease.
• Enhanced Features: Options like cashback rewards, auto-reload, and multi-channel delivery ensure gift cards play a big role in customer engagement.

Digital gift cards are on the rise, with a projected annual growth rate of 15.8% through 2030. PAR’s solution helps businesses make the most of this trend.

Research shows that customers spend, on average, 61% more than the value on their gift cards. However, many businesses struggle to tap into this potential. PAR’s stored value solution provides a simple and effective platform to meet this need.

“Our customers are at the heart of everything we do,” Nazir adds. With PAR Gift, gift cards create a strong link between businesses and customers. Whether for a special occasion or as a return incentive, the result is clear: enhanced loyalty, increased revenue, and new opportunities.