CORAL GABLES, Florida — Hotels catering to modern lifestyle guests must focus on what truly matters to them. It’s no longer about the flashy amenities that owners may prefer. Today, the guest’s preferences drive the design. From eco-friendly sheets to health-conscious menu items, the bar is set high.
A panel at the ALIS CALA 2025 conference included industry leaders like Chris Falce and Darcy Lawrence. They discussed how to create lifestyle hotels that align with guests’ values without overspending. Investing smartly can lead to high returns. They mentioned that technology can now uncover guests’ preferences, helping hotels provide personalized experiences.
Chris Lawrence pointed out the success of the Equinox Hotel in New York. This hotel effectively captures a lifestyle that guests want to embrace. After a workout, guests can enjoy healthy drinks or meals without compromising their wellness goals. Amenities are key; guests expect hotels to truly deliver on their promises, whether it’s sustainability or wellness retreats. An expert noted guests will scrutinize everything from certifications to the authenticity of wellness offerings.
Cost-effective design plays a crucial role, too. Lawrence highlighted flexible spaces like those in Moxy Hotels. They create environments that shift from business to leisure seamlessly. Adaptable event spaces can cater to different trends or occasions without requiring huge investments.
Choosing sustainable materials also benefits investors. Victor Vazquez pointed out that eco-friendly local sourcing can lead to tax breaks. Fire-retardant materials may lower insurance costs, making this approach even more appealing. This focus on smart spending allows for long-term financial advantages.
Shifting away from flashy features can also be wise. Owners should prioritize investments that truly enhance their market position. For instance, Evermore Orlando Resort created an artificial lagoon, a move that attracted beachgoers looking for an alternative to nearby Disney resorts.
Interestingly, wellness travelers spend significantly more—about 40%—than their peers. Alexandra Walterspiel emphasized this trend and its potential to recover investment costs swiftly. Wellness-focused offerings not only attract guests but also extend their stay and spending during their visit.
Understanding market trends can guide decisions. Highgate’s Victor Vazquez noted that picking the right brand is vital since lenders often view established brands more favorably. Differences in loan-to-value ratios can have a significant impact on financing.
In the lifestyle hotel market, tending to everyone’s wishes isn’t feasible. It’s crucial to allocate resources efficiently while staying true to guest expectations. As Walterspiel puts it, knowing what not to offer can be as important as knowing what to provide. A focus on thoughtful offerings ensures hotels remain aligned with their guests’ needs and values.
In this evolving landscape, staying attuned to guest preferences and maintaining discipline in spending can lead to sustained success.
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