Boston Bruins Reveal Exciting New Brand Identity: Discover Fresh Logos and Stunning Uniforms!

“Built by Boston, Powered by Tradition” captures the heart of the Boston Bruins. This phrase reflects how deep the team’s roots are in the city and its rich sporting culture. It honors the passionate fans and the legacy that fuels the team’s journey forward.

Uniform Highlights

The upcoming 2025-26 uniform kits introduce exciting updates. For the first time since the old Boston Garden closed in 1995, the Bruins will showcase a duo of logos on both home and away jerseys. Each kit features a fresh crest proudly displayed on the chest. In addition to this, there are new shoulder designs, different striping on the jerseys and socks, and gold accents on gloves. Notably, the club’s updated wordmark, which debuted in the 2024-25 season, will appear on the pants.

The left shoulder patch features a crawling bear, inspired by the franchise’s first jersey from 1924. This bear has been modernized for a fresh look while still embodying tradition. For home jerseys, the patch reads “BRUINS” and “BOSTON” for the away kits, continuing the balanced aesthetic established in 2007.

The striping on these new uniforms also pays homage to the style of the 80s and 90s Bruins, adding a nostalgic touch for longtime supporters. Additionally, the new sweaters will display unique hem labels: “BOSTON” on home jerseys and “BRUINS” on away ones.

There’s also something special about the branding for this season. Rapid7 will continue as the official jersey patch sponsor, with its logo featured on all the new jerseys. Moreover, TD Bank, the official bank of the Bruins, will be visible on players’ helmets throughout the 2024-25 season.

As excitement builds, fans can look forward to purchasing these updated jerseys later this fall, both online at BostonProShop.com and in-store at The Hub on Causeway. Trends show strong anticipation on social media, with fans discussing their favorite features and sharing their love for the team. A recent survey indicated that 78% of Bruins fans are eager to show their team spirit with the new gear.

In the spirit of history and future ambition, it’s clear that the Boston Bruins are blending their past with a fresh vision, keeping the excitement alive for the loyal fanbase.

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