Margot Robbie and Jacob Elordi’s Wuthering Heights drew attention over the Valentine’s Day and Presidents Day weekend, raking in an estimated $38 million domestically and $45 million internationally. This brought the global total to around $83 million.
Emerald Fennell’s unique take on Emily Brontë’s classic fell slightly short of initial expectations. Warner Bros. had hoped for a $40 million debut, while some tracking services even predicted up to $50 million. But by the holiday weekend, concerns began to surface about lower-than-expected figures due to mixed reviews.
Interestingly, Sony Animation’s new film, GOAT, began to outperform expectations. Initially thought to be behind Wuthering Heights, it opened with $35 million, marking a significant success for an original animated film. It also resonated well with younger audiences, earning an A CinemaScore.
Amazon MGM’s Crime 101 came in third with $16.4 million, though it had a hefty price tag of $90 million for production rights. This heist film drew older viewers, becoming a popular choice for Valentine’s dates.
The audience for Wuthering Heights was primarily younger, with 76% female ticket buyers. However, it struggled with a B CinemaScore, signaling mixed reactions. Reviews were split, with the Rotten Tomatoes score fluctuating, currently standing at 63% from critics but 84% from the audience.
Warner Bros. and MRC paid $80 million for the rights, outbidding Netflix’s $150 million offer. Fennell’s adaptation touches on themes of love and obsession, reminding audiences why Brontë’s work still resonates today.
As for GOAT, inspired by Stephen Curry’s childhood, it features a young goat trying to prove himself in a high-energy sport. The film’s message about determination seems to have struck a chord with viewers.
The weekend box office results reflect a mix of tastes among audiences and a demand for both original stories and familiar adaptations. With rising trends in viewership demographics, analyzing what attracts various age groups is crucial for studios.
The final holiday grosses will be revealed soon, further shaping the landscape of box office successes for the year.
For more insights and updates on trends in film and audience preferences, check out trusted sources like Rotten Tomatoes and industry reports.
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