The buzz surrounding the release of The Devil Wears Prada 2 is electric. The movie raked in $10 million during its preview screenings, starting at 2 PM. That’s a solid opening, placing it just behind other big titles from the past couple of years. For instance, Disney’s Thunderbolts saw $11.5 million in previews, and Little Mermaid brought in $10.3 million earlier this year.
As for presales, Devil Wears Prada 2 has not disappointed. It captured $20 million before hitting theaters. This puts it in a similar league as male-centric heavyweights like Project Hail Mary and Dune: Part Two. The tracking suggests it could earn between $73 million and $80 million this opening weekend, boosted by positive reviews—currently at 78% on Rotten Tomatoes, slightly ahead of the original film’s 75%.
On social media, buzz is high. A recent RelishMix report puts its excitement level at 7.2, making it a topic of lively discussion. The sequel is also expected to have a global opening of about $180 million, with a significant chunk from overseas markets like China, where projections are around $2.5 million on its opening day.
Comparing this to the original Devil Wears Prada, which launched with $9.4 million on its opening Friday and finished with $124.7 million domestic, the sequel’s start looks promising.
Alamo Drafthouse reported impressive presales, crossing the $1 million mark, comparable to past box office successes like Deadpool. The excitement extends to various theater chains offering special events themed around the film, like Prada brunches and couture nights that resonate with fans eager to experience the glamorous world of the story.
Traci Hanlon from Cinergy Entertainment said, “We’re seeing real demand for Prada-themed experiences.” With buzz like this, and strong presales indicating a successful weekend, it’s clear that The Devil Wears Prada 2 could be on track for a memorable run in theaters.
For more on the film’s performances and ticket trends, you can check out the Box Office Company.
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