It looks like it’s a busy weekend for movie releases. “Weapons,” an R-rated horror film from New Line, is already showing promising numbers, raking in over $5 million in previews. It’s expected to open strong, potentially reaching the low to mid-$30 million range.
In contrast, Disney’s sequel to “Freaky Friday,” titled “Freakier Friday,” is tracking around $3 million in its previews. Before the weekend, both films were projected to debut at over $30 million, but “Weapons” seems to be taking the lead.
Fandango shared that “Weapons” is now the second-best horror film in ticket pre-sales this year, just behind “Sinners.” This film has earned rave reviews, boasting a 97% score from critics and 90% from audiences.
Historically, horror movies often see a surge in early ticket sales, but success hinges on breaking out to broader audiences. For “Weapons” to do so, its Friday numbers must show a manageable dip when compared to Saturday. For reference, past hits like “Us” and “Final Destination: Bloodlines” have had similar trends in their openings.
Warner Bros. has effectively crafted a mysterious marketing campaign for “Weapons,” sparking curiosity about its plot, which involves a group of kids fleeing their homes at night.
“Freakier Friday,” while tracking lower, is notably close to other recent PG-rated films like “Mufasa: The Lion King” and “Wonka.” The buzz around this sequel features nostalgic elements, such as its release date matching that of the original movie.
In summary, audiences are excited for both films, but only time will tell how they’ll ultimately perform at the box office. For more insights into movie trends and audience reactions, you can check sources like Variety or Box Office Mojo.
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