Budweiser and its iconic Clydesdales are set to make a splash during the Super Bowl, a tradition that dates back years. This year’s ad features a young Clydesdale who forms a bond with a baby bald eagle, with the backdrop of Lynyrd Skynyrd’s classic “Free Bird.” It aims to connect with viewers as both Budweiser celebrates its 150th anniversary and America marks its 250th birthday.
Todd Allen, Budweiser’s senior VP of marketing, explains, “This year’s spot will leave fans awestruck and proud to enjoy a Budweiser.” The Clydesdales have been a beloved part of Super Bowl advertising, making their 48th appearance in 2026.
The Clydesdales often symbolize America’s mood. For instance, in the wake of the 9/11 attacks in 2002, their ad served as a source of healing. In 2017, amidst political tensions, a different spot featured a young Adolphus Busch facing adversity as he immigrated to the U.S. These moments show how Budweiser adapts its messages to resonate with current events.
Director Henry-Alex Rubin continues his collaboration with Budweiser for the third year. Using classic rock songs helps capture the diverse Super Bowl audience. While rock anthems from the ’70s are less common in ads, they evoke nostalgia and familiarity.
This Super Bowl, the ad will air during a time of heightened social tensions in America. Recent events, such as the violent encounters involving ICE officers, have sparked protests and debates. How viewers respond to the Clydesdales—symbols of camaraderie and tradition—may reveal much about the current political climate.
The first appearance of the Clydesdales was in 1975, and they’ve become more than just mascots; they represent a rich history. The original gift of a Clydesdale hitch to celebrate the end of Prohibition highlights their connection to beer delivery’s storied past. Today, Anheuser-Busch travels with three teams of these majestic horses, showcasing their impressive stature—standing around six feet tall and weighing close to 2,000 pounds.
As the 2026 Super Bowl approaches, it will be interesting to see how audiences embrace this beloved tradition, and whether the Clydesdales will continue to embody the spirit of a nation grappling with both unity and division.
For more on Budweiser’s marketing history, check out this detailed report.
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Anheuser-Busch,Budweiser,Super Bowl Commercials
