Ron Rivera is stepping into a significant new role at Cal, the university where he played football. Recently approved by the UC Board of Regents, Rivera will serve as the General Manager of the football program. This exciting announcement follows his declaration last month.

In this new position, Rivera will report directly to Chancellor Rich Lyons. He will primarily focus on raising funds and generating revenue for the program, which is essential in today’s competitive college athletics landscape. Lyons emphasized the importance of the football program, stating it plays a crucial role in both the university and the community. He believes Rivera’s experience and loyalty to Cal make him a perfect fit.
Rivera, who made a name for himself as an All-American at Cal in 1983 and was later drafted by the Chicago Bears, expressed his enthusiasm for returning to his roots. “I am fired up to be coming home,” he said. He aims to work closely with university leaders and the football team to strive for championships in this new era of college football.
Notably, Rivera’s career includes nine seasons as head coach of the Carolina Panthers, during which he led the team to an NFC championship. He also spent four years coaching the Washington Football Team. His professional record stands at 102 wins, 103 losses, and 2 ties in the regular season, showcasing his extensive experience in the NFL.
As college athletics face constant changes, Rivera’s appointment highlights a trend in which universities are bringing in experienced professionals to lead their programs. These shifts are increasingly common as schools strive to adapt and compete at higher levels.
Rivera’s story resonates with many fans and former players, as social media reactions show a wave of support and excitement for his new journey. His connection to the university adds a personal touch that many believe can inspire both players and the community.
For more insights on the evolving landscape of college athletics and fundraising strategies, you can read further in this report from the NCAA.