Hatsune Miku is stepping into a new world—fishing! The virtual pop star is now part of a fishing gear line, thanks to the brand Dress. This collaboration features a unique range of fishing equipment designed for fans of both Miku and the outdoors.
The collection includes 12 items, such as a glowing fishing reel, a vibrant light-up fishing rod, and Miku-themed lures. You’ll also find accessories like pliers, a waterproof backpack, and fun apparel with stickers and badges.
The glowing reel is a standout feature. It lights up as you turn the handle, making it perfect for fishing at night. The fishing rod shines a bright green, helping you see any action on your line clearly. Priced at about ¥5,500 each (around $34), they’re reasonably priced for anyone eager to cast a line with a touch of Miku magic.
The collection also features character-themed metal lures inspired by Piapro characters like Meiko, Kaito, and Kagamine Rin and Len. Anglers can choose from different weights, ensuring there’s a lure for every situation.
This collection is set to launch in Japan on June 11, 2026, with preorders already available. It’s not the first Miku collaboration this year; she’s also partnered with Honkai Star Rail and even released a hot sauce line!
Fishing as a hobby has surged in popularity, especially during the pandemic. According to a recent survey by the American Sportfishing Association, fishing participation increased by nearly 10 million people in 2020 alone. This trend shows that people are eager to connect with nature and enjoy outdoor activities like fishing.
Miku’s collaboration reflects how pop culture can merge with traditional hobbies, appealing to a new generation of fans. It makes fishing accessible and fun, especially for those who might not typically engage in this outdoor activity.
