The Lego Group is hosting its first-ever press conference at CES 2026, and there’s a lot of excitement surrounding it. However, they have kept details about what they will announce a secret. Speculation is flying. Will there be new video games or perhaps even racing cars?
Interestingly, unlike most events at CES, Lego’s conference won’t be livestreamed. But don’t worry! Engadget’s Nate Ingraham will be there to provide a real-time update from the Mandalay Bay in Las Vegas.
The press conference is set for January 5 at 1 PM ET (10 AM PT). Engadget will kick off its coverage at noon, an hour before the event starts.
What Might Be Unveiled
While Lego hasn’t revealed much, we can look back at CES 2025 for clues. Last year, they partnered with Sony to announce the animated online game, Lego Horizon Adventures. This year, they might focus on their new game, Lego Batman: Legacy of the Dark Knight. Additionally, they may showcase the Lego Group F1 Academy racing car, largely aimed at brand promotion rather than direct sales.
Sustainability is a big theme for Lego as well. They may talk about their commitment to reach their ecological goals by 2032. This includes efforts to make Lego bricks from sustainable materials and cut carbon emissions significantly. Last year, they reported a 37% reduction in emissions, showing their commitment to the environment.
User Reactions and Industry Trends
Lego’s focus on tech and sustainability reflects a larger trend in the toy industry. Many brands are pivoting towards eco-friendly practices and integrating technology. Online discussions reveal that fans are eager for more interactive and environmentally-conscious products.
In a recent survey, 68% of parents said they prefer brands that showcase sustainability efforts. This indicates a growing demand for toys that are both fun and environmentally responsible.
With all this in mind, Lego’s press conference is bound to generate buzz in the tech and toy sectors. Whether unveiling new gaming experiences or showcasing their environmental initiatives, the event promises to be noteworthy.
For the latest updates, keep an eye on trusted sources such as Engadget and Lego’s official site.
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