Catch Up with These 7 Influential Asian Lifestyle YouTubers Who Shaped the 2010s!

Before hashtags and influencer fatigue took over, YouTube in the 2010s was a different world. Back then, vloggers shared their lives from their bedrooms, using basic tools like iMovie. They created global followings one video at a time, teaching millennials everything from thrift shopping tips to makeup techniques.

Among these pioneers was Michelle Phan. Her 2009 makeup tutorial, inspired by Lady Gaga’s “Poker Face,” went viral almost overnight, racking up 1.6 million views in just two weeks. At that time, “going viral” wasn’t even a term many recognized yet. Phan quickly became a household name in beauty, captivating viewers with creative, story-driven tutorials.

Her flagship video, a Barbie makeup tutorial, remains incredibly popular with over 69 million views. But her journey hasn’t been without challenges. In 2014, she faced a lawsuit for music copyright infringement. The following year, she settled the case but took a step back from the spotlight in 2015, leaving her millions of fans wondering about her absence.

It wasn’t until 2017 that Michelle returned to YouTube, where she candidly discussed struggles like burnout and the pressures of fame. Since then, she has shifted her focus from YouTube to Instagram, where she connects with 1.8 million followers. She also launched her podcast, Afterglow, which dives into themes of self-discovery and creativity.

Today, Phan has 8.57 million YouTube subscribers and continues to influence the beauty industry. Her story reflects not just her personal growth but also the evolution of online content and community. As the digital landscape changes, she reminds us of the importance of authenticity and resilience.

In a world where influencers come and go, Michelle Phan’s ability to adapt and thrive makes her a true trailblazer. The challenges she faced resonate with many, highlighting the importance of mental health and well-being in the fast-paced online environment.

As we look back at the impact these early vloggers had, it’s clear they laid the groundwork for today’s cultural landscape, showing that genuine connections matter.

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