CDPR Co-Founder: Why Sticking to AAA Open-World RPGs is Key for Success

CD Projekt Red, the studio behind beloved games like “The Witcher” series, is sharing valuable lessons learned over the years. Co-founder Marcin Iwiński and co-CEO Adam Badowski recently chatted on their podcast, AnsweRED, about the challenges of game production.

Iwiński emphasized that sticking to what they’re best at has been a key takeaway for the studio. He explained that trying to venture into genres outside their expertise can lead to disappointing outcomes. “We have to focus on what we are good at and really put 100% into it,” he said. This focus has been crucial, especially as the gaming landscape keeps changing and tempting developers with new ideas.

Badowski added that the company has a clear goal: to develop AAA RPGs that are narrative-driven. He acknowledged how easy it is to get distracted as the industry evolves but stressed the importance of staying committed to their niche. “When you’re growing, it’s hard,” Iwiński mentioned. The temptation to chase trends can lead to a loss of quality—something they aim to avoid.

Recent trends show that gamers are increasingly favoring deep, engaging narratives in their experiences. A 2023 report by the International Game Developers Association highlighted that 60% of gamers prefer stories that are well-developed, signaling a shift toward immersive gameplay rather than superficial excitement.

In exciting news, CD Projekt Red is working on a sequel to “Cyberpunk 2077.” The project, called Cyberpunk 2 (formerly known as Project Orion), is now in preproduction. A company statement mentioned that the conceptual phase has been completed, adding to the anticipation that surrounds this new venture.

As CD Projekt Red continues to navigate the gaming industry, their lessons in focus and adaptation may serve as valuable guidance for both established studios and newcomers alike. Balancing innovation with expertise could be the key to creating memorable gaming experiences that resonate with players around the globe.



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