Artificial intelligence (AI) is rapidly changing how we celebrate Diwali, enriching our festivities with innovative tools and personal touches. A recent report by Integral Ad Sciences reveals that in 2025, 87% of consumers are open to using AI for shopping during this festive season, with 32% planning to leverage AI for gift research.
This trend isn’t new. In 2022, the Maharashtra government sent out nearly 40 million personalized video greetings in Marathi to residents, showcasing how AI can enhance communication during celebrations.
AI in Gifting and Greetings
Companies like PhotoGPT are creating AI-generated Diwali greeting cards that cater to customers’ festive needs. Websites such as Canva and Adobe have also joined in, offering themed designs that allow for customization. This year, gifting platforms are using AI to personalize presents. Buyers can even see how items like clothes or decor would look in their homes through augmented reality (AR), making gifting more engaging and interactive.
Supriya Singh from Kolkata shares how AI has streamlined her festival planning: “We send AI-designed e-invites to family and friends. It simplifies the process, allowing us to customize and forward invites quickly.” This shift to digital not only saves time but adds a modern flair to traditional celebrations.
Corporate Gifting with AI
More businesses are utilizing AI for employee gifting during Diwali. Platforms like AdvantageClub.ai have made it easy to personalize gifts. Their “My Gift, My Choice” campaign allows employees to choose from a range of options, making corporate gifting feel more thoughtful. Last year, the campaign saw a 92% redemption rate, highlighting its popularity among employees. This trend not only boosts morale but also ensures that companies stay within their budgets while catering to individual preferences.
AI-Enhanced Celebrations
The Shubh Diwali mobile app, updated in 2024 to include AI features, offers users an online guide to the festival, from puja timings to festive music. With over 10,000 downloads, many families are now relying on this resource to enrich their celebrations. Similar platforms like OnlinePuja.com help remote family members engage in rituals, bridging physical gaps.
Jagriti Bhardwaj from Delhi enjoys using virtual try-on features for clothing and accessories, which helps her avoid the chaos of crowded markets. Smart lighting systems also reflect the festive spirit, allowing homeowners to create mood-based lighting with ease. Suresh Kumar notes how AI enhances these experiences, “It’s beautiful and adds a festive touch.”
Safety and Innovation
AI is also playing a crucial role in safety during Diwali. Smart air quality monitors alert users to pollution levels, while some countries are adopting AI to detect illegal firecrackers, responding to concerns about safety during the celebrations.
Brands like Burger King and Samsung have tapped into AI for festive marketing. Burger King’s campaign allowed customers to design Diwali-themed packaging, while Samsung’s ads aimed to bring families together through their AI-powered TVs.
In conclusion, AI is shaping the future of Diwali celebrations. From personalized gifts to enhanced safety measures, technology is making this festival more enjoyable and accessible. As we look ahead, it’s clear that AI will continue to be an integral part of our festive traditions.
For more insights on the impact of AI in everyday life, check out Statista on consumer behavior for the latest statistics.
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