Celebrate Iconic Gray Sneakers: Uniting Music, Community, and Lifestyle

In Jakarta, New Balance hosted an exciting event to celebrate the versatile color gray. This occasion featured talented musicians like Maliq & D Essentials, Ardhito Pramono, and Eros Tjokro. With over 800 attendees, the vibe at Plaza Senayan was electric, showcasing the connection between music, community, and lifestyle.

The event kicked off with Adityalogy’s soulful guitar performance, setting a warm tone. Muklay took guests on a nostalgic journey with smooth Japanese city pop sounds, while Eros Tjokro stirred emotions with his acoustic set, featuring favorites like "Locked" and "Harsa."

Martina Harianda Mustis, the Sports Brand Marketing General Manager at MAP Active, shared, "Music has the power to unite people, much like the gray color. We’re here to connect with the community and celebrate the spirit of limitless possibilities."

Jazz-pop artist Ardhito Pramono then captivated the audience with hits like "Fine Today" and "Bitterlove." The night closed with high energy from Maliq & D Essentials, whose timeless songs had everyone singing along. DJ sets by Clouds and Vinodii wrapped up the evening on a high note.

This year’s Grey Days collection goes beyond clothing; it embodies local culture and musical expression. Ramadana, the Brand Marketing Manager, described it as an invitation to showcase personal style through music and art. The collection features standout pieces like the 9060 series, combining style with comfort, and the classic 574, perfect for any music enthusiast.

Interestingly, studies show that community events like these boost local engagement and strengthen social ties. According to a recent survey, 78% of attendees felt they were part of something larger during the event, highlighting the power of music in fostering connections.

Each piece from the Grey Days collection represents not just a product but a story. For many, these items reflect their individuality and passion for music.

To explore more about New Balance’s commitment to community and collaboration, visit their official site.

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