In 2025, Corona celebrated an incredible milestone: its 100th anniversary. This iconic brand has always been tied to the beach and a laid-back lifestyle that embraces nature.
To mark this special occasion, Corona launched a new campaign called “100 Years of Living.” This initiative features real stories from individuals near or beyond 100 years old. It focuses on a heartfelt poem honoring those who cherish nature.
The campaign film highlights inspiring people like:
- María Eugenia, an 88-year-old swimmer from Mexico
- Ramiro, a 103-year-old horseback rider from Costa Rica
- Pochi, a 94-year-old photographer and actress from Argentina
Richard Oppy, global president at AB InBev, which brews Corona, shared, “This campaign expresses ‘The Corona Way,’ a lifestyle centered around nature and meaningful experiences.” He emphasizes that these remarkable stories resonate with many who feel most comfortable outdoors, enjoying life with a Corona.
In today’s fast-paced world, the campaign offers a refreshing reminder of the importance of connection—both to nature and to one another. Recent surveys have shown that people are increasingly seeking ways to unplug and explore the outdoors. According to a 2023 study by the Outdoor Foundation, over 52% of Americans participated in outdoor activities to find balance amidst their busy lives.
With “100 Years of Living,” Corona not only honors its long history but also encourages a movement that inspires a love for nature. This campaign, reaching audiences through various channels—TV, social media, and more—serves as a call to reconnect with what truly matters.
For more insights on outdoor living and healthy lifestyles, check out resources from the National Park Service.
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Corona Celebrates 100 Years of Their ‘This Is Living’ Lifestyle,Weber Shandwick
