Sony is celebrating the fifth anniversary of the PlayStation 5 (PS5) with three new ads. The campaign, called “It Happens on PS5,” highlights the surprising and memorable moments players have experienced.
The ads are titled “The Greatest Stunt Jump Ever,” “The Unexpected Catch,” and “Everyday Problems in Extraordinary Vehicles.” Isabelle Tomatis, the vice president of global marketing, shared that these ads capture the joy and excitement players feel while gaming.
The PS5 was launched on November 12, 2020, in the USA and became available worldwide a week later. This anniversary not only brings new ads but also some interactive experiences in various countries. For example, players in places like Australia and Spain might see “UFOs” landing in their local areas.
Such creative campaigns are gaining traction on social media, with many users sharing their favorite PS5 moments. According to a recent survey, over 70% of gamers have said they enjoy sharing their gaming experiences online, reflecting the community’s strong connection.
If you’re curious, you can watch the new ads through the links provided:
As the PS5 continues to thrive, it will be interesting to see how the gaming landscape evolves and what surprises await in the future. What are your thoughts on these new ads?
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Sony, PS5, Marketing






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