Rob Kallas has been a key figure in shaping University Place in Orem, Utah. He started his journey with Woodbury Corp. in 1974 and became the general manager in 1978. Now, after nearly 50 years, he’s stepping down. His successor, Michael Jorgensen, will take over as Kallas retires. Woodbury Vice President Randy Woodbury described University Place as the largest tax-generating entity in Utah County, a testament to Kallas’s impact.
Kallas has deep roots in Orem, having lived, studied, and raised his family there. He feels proud of his contributions to the community. “It’s satisfying to know that you’ve had some influence in your community that you love so much,” he said.
His long tenure at Woodbury, spanning four generations of leadership, is a rarity in today’s fast-paced job market. Kallas attributes part of his success to building trust with his colleagues. Upon returning from military service, he sought out Woodbury Corp. as a major employer in the area and persistently pursued a job with them.
As the mall developed, Kallas took neighbor concerns seriously. For instance, when residents complained about new carpet styles in the mall, he listened and sometimes made changes. This proximity to the community helped him facilitate crucial land deals, including the purchase of homes that eventually led to new commercial developments.
Throughout the ups and downs, including the late 2000s recession, Kallas emphasized efficient management, which helped tenants survive tough times. Interestingly, while many malls struggled, University Place attracted new retailers thanks to Kallas’s commitment to revitalization projects—one of which involved a $500 million investment to turn the mall into a mixed-use facility that includes apartments, offices, and new retail spaces.
University Place rebranded in 2015 and has since become a bustling hub featuring names like Trader Joe’s and Sephora. “In many respects, it’s like its own little city, and Rob’s been the mayor of that for a long time,” Woodbury remarked.
Reflecting on his career, Kallas believes persistence is key. “Hang in there. Don’t give up,” he advises. He emphasizes the importance of building a community rather than just seeking opportunities elsewhere. With his retirement, University Place looks to continue growing, shaped by Kallas’s steadfast leadership.
For more on employment trends and community impacts in retail, visit the Bureau of Labor Statistics.
As a homegrown leader, Kallas’s story resonates in an era where loyalty often feels fleeting, reminding us of the lasting difference one individual can make within their community.
