“Celebrating Bharat: Nestlé India’s Manish Tiwary Honors Piyush Pandey’s Legacy”

India has lost a giant in the advertising world, Piyush Pandey, who passed away at 70. Renowned for his storytelling, Pandey is remembered for giving Indian advertising its heart and authentic voice.

Manish Tiwary, Chairman of Nestlé India, shared how Pandey showcased the essence of Bharat through his work. He highlighted famous lines like “Har Ghar Kuch Kehta Hai” for Asian Paints and the patriotic “Mile Sur Mera Tumhara” as timeless treasures that everyone recognized.

Anand Mahindra, Chairman of the Mahindra Group, remembered not just Pandey’s campaigns but his infectious laughter and zest for life. He noted that Pandey always merged joy with creativity, a reminder that business should also embrace humanity.

Uday Kotak, Founder of Kotak Mahindra Bank, reflected on how Pandey’s creativity shaped the bank’s identity. He launched a memorable campaign in 2003, branding banking as “common sense.” Kotak called him humble and innovative, weaving Indian context into his work.

Gautam Adani, Chairman of the Adani Group, called Pandey “the voice that made India believe in its own story.” His work created confidence, giving Indian advertising its unique flair while remaining deeply rooted in local culture.

Piyush Pandey began his journey in Jaipur, trying his hand at various jobs before joining Ogilvy India in 1982. Over four decades, he turned Ogilvy into a creative powerhouse and made a name for himself internationally. He was the first Asian jury president at the Cannes Lions Festival in 2004 and received numerous awards, including the CLIO Lifetime Achievement Award and the Padma Shri.

His impact on Indian advertising is undeniable, as he changed how brands connect with everyday people. Pandey’s funeral will take place on October 25 in Mumbai, marking the farewell to a true visionary.

As we reflect on his legacy, it’s clear that Pandey not only shaped advertisements but also brought joy and authenticity to the business of storytelling. His work inspired many, reminding us that creativity should always be grounded in the culture it serves.

For more insights into creativity and advertising, check out the Cannes Lions website.

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