Visiting the American Sign Museum in Cincinnati is an experience like no other. With about 800 signs showcasing over a century of American advertising, it’s the largest public sign museum in the U.S.
Erin Holland, the museum’s director of education and engagement, finds these neon signs to be powerful teaching tools. “I love to show guests signs they recognize,” Erin shares. She’s a Dayton native and a 2010 graduate of Wright State University, where she studied film theory and criticism. This background has helped her sharpen her skills in both critical thinking and communication.
One of her favorite exhibits is the Vic Cassano Pizza King sign, which delights many visitors. Over the last year, the museum has seen impressive growth, attracting over 80,000 attendees. Erin mentions, “We sometimes get national media attention. When the NFL is in town, they often ask for footage.”
Many people might think the museum is only for adults, but Erin explains that it resonates with visitors of all ages. For children, the nostalgia shines through. They often ask about the prices on older signs, like the McDonald’s sign that boasts a price of just 15 cents. Kids are curious why modern prices are so different.
The museum is open from Wednesday to Sunday, 10 a.m. to 4 p.m., with guided tours available on weekends. It’s a place where history and art mingle, making it an engaging outing for families and sign enthusiasts alike.
Recent research indicates a growing interest in local museums, with a survey revealing that 56% of adults visited a museum in the past year. This trend reflects a desire to connect with history and culture, making the American Sign Museum a valuable destination.
For more insights into the evolution of advertising signs, check out this National Park Service report. The American Sign Museum not only preserves these pieces of history but also helps us understand their impact on our culture.
