SÃO PAULO — The Los Angeles Chargers and Kansas City Chiefs are set to face off in an exciting matchup at Neo Química Arena. Even though it’s a Chargers home game, both teams will showcase their logos on the field. The Chiefs’ colors will be featured in one end zone, while the Chargers’ colors will fill the other.
This year, for the first time, both teams’ logos will appear in the end zones for all NFL international games. NFL spokesman Brian McCarthy mentioned that this change adds a fun element to the experience, making it feel more special for fans.
At previous international games, the home team’s branding dominated the field. For instance, last year’s game featured the Philadelphia Eagles and the Green Bay Packers, with both end zones painted just for the Eagles. However, since 2019, NFL games have focused on highlighting the home team’s colors.
According to Michael Signora, another NFL spokesman, this new end zone policy was discussed with all teams during a league meeting last spring.
International games have gained popularity among fans. As of recent surveys, nearly 75% of NFL fans say they enjoy watching their favorite teams play internationally. This trend not only enhances the global outreach of the NFL but also allows fans from different countries to experience American football in their locales.
A social media buzz surrounds such events, especially from fans in places like Brazil, where football fervor runs deep. Many fans express excitement for the blend of local culture with American football traditions on platforms like Twitter and Instagram.
As the game approaches, fans are eager to see how their teams will engage with this international audience while promoting the sport.
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Kansas City Chiefs, Los Angeles Chargers, NFL