Chick-fil-A is making big changes in how it operates its non-traditional restaurants, like those in colleges and hospitals. The company is moving away from licensed relationships, where they allow others to run the restaurants. Instead, they will start focusing on owner-operated locations.
This shift doesn’t affect their airport locations and won’t happen overnight. Chick-fil-A plans to keep its existing agreements in place for now, reviewing each restaurant individually in collaboration with current license holders and campus leaders.
The goal is to improve the customer experience across all locations. By having owner-operators, Chick-fil-A believes it can offer better services. For example, customers can use the Chick-fil-A One app and loyalty program. These features aren’t always available at licensed spots. Plus, owner-operated restaurants can provide catering and work better with delivery services. Employees at these new locations will also have access to the company’s scholarship program, Remarkable Futures.
Chick-fil-A’s leadership emphasizes that enhancing customer experience is a top priority. They say, “We are evolving our strategy around non-traditional restaurants to align with our local ownership franchise model.” This means they want to build a stronger community presence through local ownership.
In a similar move, many fast-food chains are now prioritizing local control. A recent survey found that 63% of consumers prefer dining at locally-owned franchises, as they feel they receive better service and quality. This trend shows that customers value a personal touch in their dining experiences.
Chick-fil-A’s shift reflects a broader trend in the industry. It highlights the importance of connecting with customers in a meaningful way. By moving to an owner-operator model, Chick-fil-A hopes to bring its well-loved chicken and hospitality to even more communities in the future.
For more details on this transition, you can read the official announcement on their website.
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