CMF Launches as an Independent Indian Brand: What It Means for You!

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CMF Launches as an Independent Indian Brand: What It Means for You!

Hyderabad: The tech brand CMF (Colour, Material, Finish) is now an independent entity in India. Registered as CMF India Private Limited on December 23, 2025, this move allows CMF to step out of the shadow of its London-based parent company, Nothing.

Nothing’s co-founder, Akis Evangelidis, highlighted this change with an X post. He noted that India is becoming a key player in the global tech scene, thanks to its constant growth and ambition. CMF aims to significantly contribute to this journey.

This formal registration also comes after CMF’s noteworthy $100 million joint venture with Optiemus last year. Evangelidis sees this as a crucial step in making CMF a strong presence in India, on its way to becoming a global consumer tech brand.

In September 2025, Nothing’s co-founder Carl Pei discussed plans to establish CMF as an independent subsidiary with India as its operational base. Meeting with Minister of Electronics Ashwini Vaishnaw, Pei shared his vision for making India a hub for research and manufacturing.

With a $100 million investment from Nothing, more than 1,800 jobs are expected to be created in India over the next three years. CMF focuses on budget-friendly products—like smartphones, audio devices, and smartwatches—while Nothing specializes in mid-range and premium devices.

As CMF moves forward, it will be interesting to see if it maintains its focus on affordability or shifts its strategy. Recent data shows that budget smartphones account for a significant portion of the market, making CMF’s current approach very relevant.

In a broader context, India’s smartphone market is experiencing rapid growth. According to a recent report, it is expected to surpass 1.5 billion users by 2026. This trend highlights the timing of CMF’s launch in India, as consumer demand continues to grow.

With this strategic shift, CMF joins the wave of tech companies leveraging India’s capabilities to make significant contributions to the global market. You can read more about this evolution in the tech landscape on sources like TechCrunch.



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