Warburtons Crumpets have made a splash in Australia, quickly becoming a favorite among many. These British treats hit the shelves at Coles in November after a successful trial earlier in the year. Danni Rose, a British expat now living in Western Australia, calls Warburtons “the GOAT of all crumpets.” Before this, she was disappointed with local options, saying, “If you’ve tried Aussie crumpets, you’ll know exactly what I mean—they’re trash.”
Social media reactions have been enthusiastic, with many shoppers expressing their excitement about finally having access to quality crumpets. A recent visit to Coles found shelves stripped bare as customers stocked up. Shoppers can grab a 330g six-pack for around $5, slightly better than the competition from Golden Crumpets.
Warburtons, a trusted UK brand, is known for more than just crumpets; it’s also the largest crumpet bakery in the world, producing over 800 million crumpets each year. This reputation adds to the comfort many feel when they see the brand on store shelves in Australia.
Coles has tapped into the UK expat market effectively. A spokesperson remarked on the growing demand as more people discover their crumpets. “We’re excited to share this breakfast icon with Australian households,” they said. British expats in the Yahoo Australia office also reminisced about better crumpets back home, feeling nostalgic for the taste they loved.
Warburtons is not just a hit in Australia. The brand is well-loved back home, often seen as a staple for breakfast. Jonathan Warburton, the chairman, expressed his excitement for Australian fans, stating that they will love the crumpets’ unique texture and versatility.
In conclusion, the arrival of Warburtons Crumpets is more than just a snack for many; it’s a taste of home. With their popularity rising, it seems these crumpets may become a staple breakfast item in Australia, much to the delight of both expats and locals alike.
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Coles, Yahoo Lifestyle, British expats, Warburtons
