Comic-Con 2025 Highlights: Studios & Streamers Unleash Exciting Marketing in Gaslamp District with ‘Alien: Earth,’ ‘The Walking Dead,’ and More!

It’s that exciting time of year again! The Gaslamp District in downtown San Diego is buzzing with energy as the San Diego Comic-Con approaches. Bright advertisements are everywhere, showcasing popular movies and TV shows.

As you stroll down 5th Avenue toward the convention center, you’ll see promotions from major names like FX, Hulu, Prime Video, HBO, DC, and more. This year, the presence of studios feels more balanced. No single brand seems to dominate the scene, unlike last year’s Paramount takeover.

There’s so much to catch your eye! The sides of buildings are wrapped with ads for shows like The Walking Dead on AMC+ and Gen V on Prime Video. Huge promotions for Alien: Earth on FX are showcased prominently, and even train cars are branded to highlight Hulu’s adult animation collection. Plus, don’t miss the fun nod to The Bad Guys 2 atop the iconic Gaslamp sign.

While Marvel won’t hold its usual Hall H panel this year, they’re still making waves. They’ve partnered with Google Play for a special promotion of Fantastic Four: The First Steps, with signage guiding fans to their activation at the Hilton Gaslamp.

DC is also making its mark, especially with the second season of Peacemaker on HBO Max. The studio is going all out with wrapped trains, light-pole banners, and bus stop posters. They even have an exciting event called “Peacefest” at a nearby nightclub to celebrate the show.

Many fans engage with this vibrant atmosphere on social media, sharing photos and thoughts about their experiences. In 2022, online interactions surged around Comic-Con, with thousands of tweets each day, showing just how much excitement surrounds the event.

Overall, Comic-Con not only celebrates pop culture but also creates a lively community buzz. With a variety of shows and movies on display, the anticipation is palpable. It’s a unique moment for fans, creators, and everyone in between.

For those interested in the latest in pop culture, you can find more insights and details in this Variety article.

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