Dave Portnoy Slams Misconceptions: Why WNBA Players Deserve Higher Pay

Dave Portnoy believes it’s time for WNBA players to earn what they deserve. After players highlighted their pay issues with “Pay Us What You Owe Us” shirts at the recent All-Star Game, Portnoy shared his thoughts on social media.

He stated, “How can anyone honestly say women don’t deserve more money?” His frustration is clear, especially when he pointed out that Caitlin Clark, a rising star in the league, makes a rookie salary of just $76,000. That salary is lower than what some Barstool personalities earn yearly—something he described as “insane.”

As of the 2024 season, the average salary for WNBA players is $147,745, according to DirecTV. Despite critics citing the league’s losses—estimated at $40 million for the 2025 season—Portnoy argues that the financial situation is complicated. He mentioned that the league’s finances are intertwined with the NBA, making them difficult to unpack.

Portnoy sees potential in the league’s growth. He noted how franchise values, ticket sales, merchandise, and TV rights are “exploding.” Just last summer, the WNBA struck an 11-year, $2.2 billion TV deal with Disney, Amazon Prime Video, and NBCUniversal. This season, TV ratings are up 23%, ticket sales have increased by 26%, and attendance has grown by 13%, according to recent NPR reports.

“Players make virtually nothing while the entire league is booming,” Portnoy emphasized. This meteoric rise isn’t just tied to Clark; he believes other young stars like Angel Reese and Paige Bueckers will help secure the league’s future.

Portnoy even expressed his interest in buying a WNBA team if given the chance, stating he would “do it without blinking.” This perspective underscores the growing financial potential of the WNBA and the pressing need for player compensation to reflect that growth.

The conversation around gender pay equity in sports isn’t new. Women’s sports have long battled for recognition and fair pay compared to their male counterparts. According to a recent survey by the Women’s Sports Foundation, 40% of sports fans believe women athletes deserve equal pay, highlighting a shift in public opinion.

As fans and analysts continue to discuss these issues on social media, a larger dialogue about the future of women’s sports and their rightful place in the spotlight is underway. The WNBA is at a turning point, and its evolution could reshape the landscape of professional sports for women.



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