I spent nearly ten years in the fresh produce industry, where I became quite the fan of fruit metaphors. So, let’s kick off this discussion about sustainability certifications with strawberries.
A while back, in a marketing meeting, a designer added “Gluten Free” to the label on our heirloom strawberry container. I was baffled. Why highlight that a naturally gluten-free item is gluten-free? This was during the gluten-free trend, sure, but our strawberries didn’t need this label. It cluttered the packaging and might confuse shoppers into thinking fruit could contain gluten. Thankfully, a VP backed my view, and we kept the label focused on what truly mattered.
Sustainability certifications have grown significantly over the past few years. They help consumers make informed choices when shopping for everything—from food to home goods. However, these labels can often be murky in meaning.
Let’s break down three key certifications you might see: 1% for the Planet, B Corp, and The Climate Label (formerly Climate Neutral Certified). Understanding these can help clarify what companies are truly doing for the environment.
1% for the Planet is simple: members donate at least 1% of their total sales to environmental causes. Over 4,800 companies globally participate in this initiative, contributing over $784 million to date. It’s a clear commitment to support a healthier planet.
B Corp Certification evaluates a company’s entire social and environmental impact. To become certified, a business must undergo a comprehensive assessment and score at least 80 points out of 200. With around 9,500 companies worldwide holding this certification, it shows they are serious about making a difference.
Finally, The Climate Label indicates that a company has measured and disclosed its greenhouse gas emissions, set a price on these emissions, and invested in verified climate solutions. This label is evolving; as of 2025, businesses must set internal carbon prices and assign funds toward emission reduction initiatives—starting at $15 per ton of CO2.
You might think that having these certifications is essential, but don’t discount brands without them. Many outstanding companies prioritize product quality over paperwork.
However, certifications are not a silver bullet. For example, some brands tout numerous certifications yet continue to use harmful materials like plastic in their packaging. It’s crucial to look beyond these labels and consider a brand’s overall practices.
Consumer awareness is growing. A recent survey found that 51% of Americans under 39 recognize B Corps and are more likely to support them. That’s telling businesses to maintain high standards.
In closing, while certifications are great indicators of commitment, they don’t paint the whole picture. Always check a company’s practices and values. Brands like Ettitude, Patagonia, and Peak Design stand out, holding multiple certifications and making substantial sustainability efforts.
Each of us plays a role in advocating for responsible business practices. What do you pay attention to when you shop? Let’s continue this conversation!
