Cheez-It Launches Gluten-Free Option
Cheez-It has just introduced a gluten-free version of its classic cheesy snack. This move responds to many requests from fans who have embraced gluten-free diets. Cara Tragseiler, the brand’s senior director, emphasized that they worked hard to create a recipe that maintains the signature cheesy flavor and crunchy texture that Cheez-It lovers adore.
Starting in February, you can find these new gluten-free crackers in stores across the U.S. In addition to this launch, Cheez-It is venturing into new flavors, including a Honey BBQ for its Snap’d line and a Loaded Nacho for Cheez-It Grooves. This trend towards innovative snacks is largely driven by changing consumer preferences, as many people seek healthier options or have specific dietary needs.
Research shows that nearly 1 in 100 people in the U.S. have celiac disease, making gluten-free options vital for a significant portion of the population. Other brands are following suit; for instance, Mondelez recently unveiled its first sugar-free Oreo to attract health-conscious customers.
Sanpellegrino’s New Limoncello Seltzer
Sanpellegrino has launched CIAO! Limoncello, a refreshing non-alcoholic sparkling beverage. Each can contains real fruit juice and only five calories. It’s perfect for anyone looking to enjoy a celebratory taste during Dry January, although the launch wasn’t specifically timed for the occasion. The new flavor will hit Amazon this month and be available in stores in February.
The popularity of sparkling water continues to rise. In fact, flavored sparkling water sales are expected to skyrocket from $3.8 billion in 2020 to $5.5 billion by 2025, according to recent data from Circana. This shift indicates a growing consumer desire for tasty, healthier alternatives to sugary sodas.
Twisted Tea’s High-Alcohol Launch
Twisted Tea is expanding its lineup with two new flavors: Extreme Long Island Iced Tea and Extreme Fruit Punch, both boasting an 8% alcohol by volume (ABV). Previously existing flavors like Extreme Lemon and Extreme Blue Razz will be included in a new variety pack. This move comes as the high-alcohol ready-to-drink market gains traction.
Statistics reveal that drinks with an ABV above 5% increased from 48% to 55% in three years. As consumers turn to convenience and options that offer a higher alcohol content, brands like Twisted Tea aim to capture this audience more effectively.
The alcohol industry is undergoing changes, with major companies like Anheuser-Busch and Sazerac making acquisitions to adapt to shifting consumer habits. Twisted Tea’s innovative approach could attract new drinkers looking for flavorful options.
In a nutshell, brands are evolving to meet changing tastes and dietary needs. Whether through gluten-free options, refreshing seltzers, or stronger alcoholic beverages, the snack and beverage market is ripe with exciting choices.
