Didi Global is making a comeback in Brazil. After pausing food delivery services in 2019, the Chinese ride-hailing company is set to restart its local brand, 99 Food. The goal? To create a seamless“one-stop” experience for users, combining various local services like ride-hailing and payment options.
Brazil is a hot spot for food delivery. Despite its growth, many second and third-tier cities still have unmet demand. This leaves a lot of room for improvement and expansion. A Didi representative noted that resuming food delivery fits right into their plan to enhance urban services in Brazil. Merchants are looking for a range of services—ride-hailing, parcel delivery, and now food delivery—all under one roof.
Currently, Didi has around 700,000 riders in Brazil, serving over 3,300 cities and towns. The company acquired local ride-hailing firm 99 in 2018 and has since seen its user base grow significantly, surpassing 50 million active users last year. In just three years, Didi’s ride-hailing orders alone exceeded one billion—a clear indicator of the demand.
Didi’s expansion strategy is global. The company already operates in countries like Mexico, Colombia, and several others across the Americas and beyond. Recently, Didi reported a 35% increase in gross transaction value from its international operations, reaching about CNY91.3 billion (USD12.5 billion) in just three months. This consistent growth, over 30% for four quarters in a row, reflects the company’s expanding footprint.
Market experts suggest that Didi’s experience in food delivery in other countries will play a critical role in its success in Brazil. Local success stories, such as those in Mexico and Colombia, offer valuable lessons. This approach could boost Didi’s efficiency and service quality in Brazil’s diverse market.
In summary, Didi’s return to the Brazilian food delivery scene beckons a new era of convenience and choice for consumers. With the right strategies in place and a growing market, Didi has the potential to reshape the food delivery landscape in Brazil once again. For more detailed insights on the state of food delivery services in Brazil, you can refer to broader market reports from trusted sources like Statista or local news outlets.
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Source linkDidi,Brazil
