SINGAPORE, SINGAPORE — DDB Group Singapore has just rolled out an exciting new campaign for Audi’s innovative House of Progress (HOP). This unique concept is all about blending lifestyle and luxury with automotive experiences.
HOP serves as a lifestyle hub where visitors can explore and even buy current and upcoming Audi models. Inside, you’ll find a performance suite dedicated to racing models, cozy spaces like the Quattro Golf Lounge, and the Audi x Burnt Ends Café. There are also areas for art exhibitions, special events, and masterclasses, making it a vibrant community space.
DDB Group has crafted a captivating film to build excitement for the launch. The video features talented Cyr wheel artists showcasing their skills in futuristic settings. Their movements embody the four aspects of HOP: performance, sport, dining, and lifestyle. This one-minute film offers a sneak peek into what HOP has to offer, promising an unmatched experience for Audi fans.
Vinod Savio, CCO of DDB Group Singapore, expressed the aim behind this campaign: “House of Progress represents a new icon for Singapore. Our goal was to create something truly memorable as Audi steps into this new chapter.”
Neel Chhaya, Managing Partner at DDB, added, “We want to connect human experiences with technology, creating a campaign that speaks to everyone on a personal level.”
Jamie Lee, GM of Marketing at Audi Singapore, reflected, “HOP honors our motto, Vorsprung durch Technik. DDB’s creative work beautifully enhances our brand story and builds a deeper connection with our customers, who share our passion for innovation and progress.”
The film will be featured both in various media outlets and on social platforms as the February launch date approaches. Beginning on February 15, HOP will be open to the public at Cross Street Exchange. This initiative is a game-changer for Audi, designed to attract new customers and provide a seamless shopping experience. Audi also plans to engage audiences with roadshows in local malls.
