Discover Bharat Ka Gaana: How Indian Music is Captivating the Global Stage

Indian music has a rich history that resonates deeply with people everywhere. From iconic playback singers to unforgettable soundtracks, music is a vital part of India’s culture. Today, in 2025, the landscape is changing, bringing a fresh, diverse sound that is making waves globally.

With better digital access and a growing interest in regional content, India’s music industry is booming. A recent report from EY predicts that the media and entertainment sector will grow from INR 2.3 trillion in 2024 to INR 3.1 trillion by 2027, and music will play a key role in this growth.

At the Waves 2025 Summit in Mumbai, Prime Minister Narendra Modi emphasized the importance of India’s creative output, urging artists to embrace opportunities to share their work globally with the phrase, “Create in India, Create for the World.” As international artists perform in India and global streaming platforms invest more in local talent, the country is emerging as a lively cultural hub.

One of the most exciting changes is the rising popularity of regional music. As local tracks dominate playlists, there’s a growing appreciation for music in various languages. Platforms like Gaana are at the forefront of this trend. Their data shows a remarkable 96% increase in streaming for regional languages, with South Indian languages like Tamil and Telugu seeing a 112% rise in the past year.

During the summit, PM Modi’s message, “Bharat ka gaana bhi, vishva ki pehchan banega,” called for Indian music to establish its place on the global scene. Gaana quickly turned this inspiring sentiment into the #BharatKaGaana campaign, which took social media by storm, effectively capturing the moment and resonating with audiences.

This effort reflects a larger shift in how Indian music is perceived as a cultural force that connects people beyond borders. Curated playlists like Top Bhakti and initiatives that celebrate vernacular music highlight India’s spiritual and regional diversity. Beyond the familiar Punjabi beats and Bhojpuri folk, these genres are finding new audiences, showcasing the unity in the country’s diversity.

As more people embrace regional sounds, it’s clear that Indian music is not just a local treasure; it’s becoming a vital part of the global music conversation. With platforms like Gaana and rising interest from international audiences, the future for Indian music looks bright, promising to continue its journey of innovation and cultural exchange.

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