Discover Carter Bray: Delicious Fresh Foods for a Healthier You!

Growing up in a family tied to food, I discovered my passion early. I spent my childhood on my grandparents’ poultry farm and later ventured into big companies in consumer goods and foodservice. Today, I’m proud to be the Vice President and General Manager at Potandon Produce.

What I love most about my job is the dedication of the growers and the entire distribution chain. Their passion for fresh food drives me each day. This journey around food has deepened my appreciation for what we offer consumers.

A key figure in my journey to Potandon is Mel Davenport. His family has been farming for generations. He’s a third-generation potato and produce farmer, and his son Sean is continuing that legacy. Mel has been an amazing mentor, guiding me as I transitioned from consumer goods to fresh produce.

Listening to consumers is crucial. They care about freshness, quality, and convenience when choosing food. At Potandon, we strive to provide fresh, nutritious options that are quick and easy to prepare. Our goal is to ensure everyone can enjoy high-quality food without hassle.

According to a recent survey by the Food Marketing Institute, nearly 70% of consumers say they prioritize fresh produce in their diets. This shows a growing shift towards healthier eating habits, and we aim to be at the forefront of that movement. As consumers continue to demand more quality and convenience, the focus on fresh produce will only grow stronger.

Social media also reflects these trends. Platforms like Instagram are filled with vibrant images of fresh fruits and vegetables, showcasing not just what people are eating, but how they prepare it. This creates a community around healthy cooking and living.

In conclusion, the journey into fresh food has been exciting and fulfilling. With the support of dedicated farmers like Mel and a commitment to quality, we are making strides toward meeting consumer needs in a fast-paced world.

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