Google has just upgraded Chrome with a powerful new feature called “auto browse,” powered by its latest AI model, Gemini 3. This upgrade is currently available only to Google AI Pro and AI Ultra subscribers on desktop.
So, what exactly is auto browse? Imagine having an AI assistant that not only suggests ideas but can also act for you directly within your browser. When you activate the Gemini assistant, it appears on a sidebar while you explore websites. You can chat with it, ask it questions, or request specific tasks.
For instance, if you’re planning a themed party and need supplies from Etsy, you just tell Gemini which site to search, the party theme, and your budget. Gemini will handle the rest: it’ll find items, add them to your cart, and even apply discount codes. Plus, if you allow it, Gemini can log into your account using Google Password Manager.
A key aspect of this feature is its interactivity. Gemini can click, type, and scroll, making tasks feel effortless. If it makes a misstep, there’s a handy “Take over task” button, allowing you to regain control if needed.
As AI technology evolves, user reactions have been mixed. While many appreciate the convenience, concerns about privacy and data security linger. According to recent surveys, 62% of consumers express worries about how companies handle their personal data, especially when it involves AI.
Google isn’t stopping at auto browse. They’ve been consistently rolling out AI features across their platforms. This includes “Nano Banana” for Chrome and new enhancements in Google Search’s AI capabilities, showcasing their commitment to integrating AI into everyday tasks.
In a world increasingly reliant on technology, tools like Gemini’s auto browse could reshape how we interact online. While it promises to save time and streamline tasks, it also raises important questions about convenience versus privacy. Balancing these aspects will be key as we dive deeper into the AI-driven future.
For more about Google’s new features, check out their official blog.
