Cinelli, the renowned Italian brand, has just unveiled an exciting new urban clothing collection called SHRED LIFE. This collection showcases a collaboration with artist and former bike messenger Chas Christiansen, marking a creative partnership that dates back over a decade.
Christiansen’s journey with Cinelli began in the vibrant alleycat racing scene in San Francisco. He won his first Cinelli bike there, which he later used for work and competition. This deep-rooted relationship has led to a design evolution, where his early hand-drawn ideas have transitioned into a modern digital process, all while staying true to his daily life inspirations.
The SHRED LIFE collection features a limited selection of items. The standout piece is a technical cap, paired with casual t-shirts suitable for both cycling and daily wear. These garments focus on comfort and style without sacrificing the cycling spirit. Alongside this, Cinelli has refreshed its catalog with new t-shirt and cap designs that boast bold graphics.
This launch isn’t just about lifestyle; it also represents a significant update to Cinelli’s performance gear. The brand has developed a range of road and gravel cycling apparel that combines advanced fabrics for functionality and visibility. This includes jerseys, bib shorts, vests, and various accessories.
Currently, the SHRED LIFE collection is exclusively available in the United States. Prices range around $82 for the t-shirt and cap duo, while the performance range features items like the Tempo Cargo Gravel bib shorts for €199 and the Tempo 5 jersey for €139.
As cycling becomes more popular, especially in urban settings, this collection captures the essence of everyday biking culture. According to a recent survey by the Outdoor Industry Association, about 16 million Americans ride bikes regularly, highlighting the increased interest in cycling as a lifestyle choice.
For more details on the collection and to explore the full range of products, visit Cinelli’s official website here.
