Costco is known for its wide range of products. You can find everything from kitchen gear to fresh produce, and of course, that iconic $1.50 hot dog combo. Recently, they added something new: a bourbon called “I Got That Dog In Me,” inspired by their beloved hot dog.
This bourbon isn’t just a gimmick. Priced at $86 for a 750-milliliter bottle, it can be a steal for bourbon lovers, especially since it’s aged for over 11 years. However, there’s a catch—you can only buy one bottle per membership. These unique bottles are selling quickly, so if your local Costco has them, it’s best to act fast.
The bourbon was created in partnership with Rare Character, a company known for its special and limited-edition whiskeys. With a proof of 126 (63% alcohol by volume), this Kentucky straight bourbon whiskey is generating buzz among fans. Interestingly, Costco hasn’t made any official announcements about the bourbon, but that hasn’t stopped customers from spotting it on shelves.
Customer Reactions
Feedback from buyers shows that many are excited about this bourbon. One Reddit user who tried it said, “It’s really good. All the notes mentioned are on point.” They rated it an impressive “8/10.” Others expressed interest in buying it solely for its appealing label, with one person commenting, “I’d proudly display this.”
Most mentions of the bourbon come from Costco locations in the Washington, D.C. area. If you’re looking for a bottle, it might be wise to call ahead and see if it’s available at your local store. For those who enjoy Costco’s Kirkland whiskey, this new bourbon is definitely worth hunting for.

