Elvis Presley ruled rock and roll, but his love for food matched his musical fame. He enjoyed hearty, comforting meals, and one fast food joint holds a special place in his heart: Krystal, a Southern burger chain that started in Chattanooga, Tennessee, in 1932.
Unlike McDonald’s or Burger King, Elvis chose Krystal when craving a burger. The tiny sliders resemble those from White Castle but with a twist. They come on shorter, denser buns and feature mustard alongside pickles and onions. This unique recipe made Krystal a favorite of Elvis.
Today, Krystal continues to thrive with over 250 locations across the South. States like Alabama, Florida, Georgia, and Tennessee boast Krystal spots, including one near Graceland, Elvis’s famous home.
Elvis and Krystal share a rich history. When Elvis’s career was just taking off, he ordered 100 sliders from Krystal for fans at a radio station event. This moment marked the beginning of his lifelong love affair with the chain.
Elvis didn’t just eat Krystal burgers occasionally; he was known for having staff bring him dozens of sliders at once. It’s said he even sent his private jet on burger runs. While he’s often remembered for his peanut butter, banana, and bacon sandwiches, Krystal cheeseburgers still hold a special place in burger lore.
According to recent surveys, regional chains like Krystal are gaining popularity as consumers seek authentic and unique flavors. A 2023 study from Food & Wine noted that 73% of respondents would choose local fast food over mainstream options. This echoes the idea that people crave the nostalgic flavors of their youth, much like Elvis did.