Fujifilm has officially unveiled the GFX Eterna 55, a new medium format cinema camera, which is set to cost $16,499.95. This camera has been in the works for over a year and is designed to offer filmmakers an impressive range of recording options.
Key Features
The GFX Eterna 55 features a large sensor—approximately 54.8mm diagonally—allowing it to capture stunning visuals. It supports various recording formats, including Apple ProRes and HEVC, making it versatile for different projects. This flexibility also means it can seamlessly fit into existing filmmaking workflows alongside other cameras.
Filmmakers will appreciate the camera’s ability to capture in multiple formats and aspect ratios, ranging from Super35 to full DCI 8K Open Gate recording. This adaptability makes it suitable for a variety of creative needs.
Fujifilm has provided a list of over 20 film simulations, replicating different looks from classic film stocks. These include PROVIA, ASTIA, and even a nostalgic Black & White option, giving creators tools to match their artistic vision.
Technical Specifications
The GFX Eterna 55 sports a 5-inch touchscreen that boasts a brightness of 2,000 nits, ideal for working in direct sunlight. Additionally, it has a robust operating range of 14 to 104 degrees Fahrenheit, making it usable in various conditions.
Fujifilm has also made significant strides in usability. The camera can be remotely controlled via a web application, allowing for ease of operation, especially in larger setups. Furthermore, it can handle external timecode connections, enhancing synchronization in multi-camera shoots.
The Bigger Picture
In recent years, the demand for high-quality content has skyrocketed. Data from a recent survey by the Content Marketing Institute shows that 70% of marketers plan to create even more video content in the coming years. As a result, cameras like the GFX Eterna 55 are designed to meet this need, offering advanced features that appeal to professional creators.
User Reactions
Early reactions on social media have been largely positive. Filmmakers are excited about the extensive features and high-quality outputs. Many are sharing their anticipation for its potential impact on film production, with hashtags like #GFXEterna popping up frequently.
Conclusion
The GFX Eterna 55 stands out not only for its specs but also for its adaptability in the evolving landscape of film. Fujifilm’s commitment to providing filmmakers with versatile tools places it at the forefront of cinema technology. The camera will officially be available in October 2025.
For more details, check out Fujifilm’s official product page.
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