Google has just rolled out Gemini 3, its most advanced artificial intelligence model yet. This isn’t just another chatbot; it’s designed to enhance many of Google’s services, particularly its search engine, right away.
According to Demis Hassabis, CEO of Google DeepMind, the company is integrating AI across its products. He recognizes the AI market feels a bit inflated, with startups seeing sky-high valuations. Google is actively investing in data centers to support its AI models, which raises concerns about a potential fallout in the industry. Still, he believes Google is in a strong position. They’ve been applying AI to improve tools like Google Maps, Gmail, and Search. If things take a downturn in the market, they’ll depend even more on these enhancements. “In the upside scenario, we have the most innovative research and diverse portfolio,” Hassabis says.
Gemini 3 isn’t just about search. It’s driving innovative tools like NotebookLM, which creates podcasts from written content, and AI Studio, which helps prototype applications using AI. Hassabis is also eyeing applications for gaming and robotics as promising areas for future growth.
The new model is accessible starting today through the Gemini app and integrates into Google Search, providing richer responses alongside standard search results. For instance, a query on the three-body problem in physics will result in an interactive visualization generated by Gemini 3.
Robby Stein, Google’s vice president of product for Search, shared some interesting data. There’s been a noticeable increase in natural language queries—up double digits year over year. Visual searches have even surged by 70%, thanks to Gemini’s photo analysis capabilities.
Despite its contributions to AI, Google faced challenges when ChatGPT emerged in 2022. This new AI tool not only captured attention but also presented a different way to search the internet, putting Google’s traditional business model at risk.
In summary, while the AI landscape may seem uncertain, Google is positioning itself strongly with cutting-edge technology and a commitment to innovation. If you’re interested in a deeper dive into AI trends and developments, Harvard Business Review offers insightful articles on the state of AI in various industries.
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