New research from GNT Group highlights how vibrant colors in food and beverages can help people connect and feel comforted during tough times. As people face uncertainty and digital overwhelm, gathering over meals is becoming a joyful way to bond and express who we are.
This change is shifting the appearance of food and drink, placing color at the heart of social and emotional experiences. The report, “Gather Together,” outlines the evolving behaviors of consumers, showing how natural shades can inspire new products that cater to a desire for shared, rich moments.
Dieuwertje Raaijmakers from GNT Group points out that consumers seek connection, comfort, and creativity from food. “Color helps spark those moments,” she notes. The report suggests that brands can capitalize on this trend using plant-based colors that resonate with today’s eating habits.
There are four exciting trends highlighted in the report, each featuring unique color palettes for product development:
- Joyful Unity: This celebrates the communal aspect of eating in familiar spaces, showcasing warm, hearty colors inspired by comforting seasonal dishes.
- Cultural Celebration: Consumers are keen on regional authenticity, reflected in bold colors that represent diverse culinary heritages.
- Sensory Escape: This trend points to surreal food experiences that break daily routines, characterized by unconventional, futuristic hues.
- Branded Bites: The rise of hybrid culinary collaborations uses fresh citrus and floral tones to create eye-catching visuals.
Beyond the report, GNT provides specific guidance and support for various categories like beverages, snacks, and baked goods, aiming to help brands turn these insights into vibrant experiences.
Interestingly, food companies are increasingly focusing on visual appeal. Seventy-five percent of consumers in a recent survey stated that colorful foods are more appealing to them. This underscores the importance of color in today’s food market, making it a key player in attracting consumers.
As Raaijmakers mentions, GNT’s EXBERRY range offers sustainable, plant-based colors, enabling manufacturers to bring these new trends to life. This shift towards colorful, experiential food aligns perfectly with how we seek connection and comfort through shared meals.
