Hilton is making a big move in Athens, Greece, with plans to open three new lifestyle hotels in 2025 and 2026.
They’ve teamed up with Aluma Greece IKE to introduce Adia Aluma Athens, Anise Aluma Athens, and Skylark Aluma Athens. This expansion will bring over 500 fresh rooms to the bustling hotel scene in Athens.
Chris Nassetta, Hilton’s CEO, is upbeat about Greece’s growing popularity as a travel hotspot. He noted that Hilton has deep roots in Athens, having opened its first hotel there over 60 years ago. Now, the company is eager to invest further in the city’s vibrant tourism market.
The first two hotels, Adia Aluma Athens and Anise Aluma Athens, are set to welcome guests in 2025. Adia Aluma Athens will offer 215 rooms, a restaurant, a lobby bar, a rooftop bar, and wellness facilities, including treatment rooms and a fitness studio. It’s ideally located near Omonoia Square, a historic area that’s seen exciting changes, providing guests with a mix of shopping, dining, and nightlife.
Anise Aluma Athens will be a cozy boutique hotel with 99 rooms, a restaurant, a rooftop bar and pool, a gym, and spaces for meetings. It will be situated in Evripidou, known for its lively atmosphere and diverse shops, making it perfect for both leisure and business travelers.
Launching in 2026, Skylark Aluma Athens will be another gem in the Tapestry Collection. With 191 rooms, it will also feature a rooftop terrace, a pool, a restaurant, and wellness amenities, making it an excellent option for guests looking for luxury and relaxation near Omonoia Square.
Lior Raviv, CEO of Isrotel Hotel Chain, which is working with Hilton on this project, highlighted the growing global interest in lifestyle hotels. He’s excited to bring both the Curio Collection and Tapestry Collection to Athens.
This expansion shows Hilton’s commitment to growth in Greece, following the recent launch of Hilton Garden Inn Athens Syggrou Avenue and the upcoming Conrad Athens The Ilisian. With a portfolio that includes the luxury Lindian Village All-Inclusive Resort in Rhodes, Hilton is securing its place in Greece’s luxury and lifestyle hotel market.
All three new hotels will be just 35 km from Athens International Airport, making them easy to reach for travelers coming from all over the world. With these new additions, Hilton is set to enhance Athens’ hotel offerings while meeting the demand for stylish, boutique accommodations in prime urban areas.
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