Kaleigh Harrison
A recent survey from late 2025 reveals a significant shift in how people in the U.S. see climate change. Most now recognize it as real and largely driven by human actions. The focus has shifted from debating the science to considering how it affects their lives and businesses.
About half of Americans say they’re feeling the impact of climate change firsthand—whether it’s through severe weather, poor air quality, or issues with power. This perception of climate risk is becoming increasingly urgent.
As climate change acceptance grows, stakeholders—like employees, consumers, and investors—are evaluating if companies grasp the reality they face. Climate policies are no longer just nice initiatives; they’re essential for businesses to stay relevant and ahead of the curve.
Interestingly, even though a significant number of Americans—around two-thirds—express concern about climate change, many keep their worries to themselves. More than 40% say they rarely discuss it with friends or family. This quiet concern could mean that businesses might not fully appreciate how aware their audiences are about climate issues.
People are deeply connecting climate impacts to their lives. Events like wildfires, floods, and extreme heat are influencing their decisions, even prompting some to think about moving to safer areas. This connection affects everything from how businesses retain talent to their supply chains.
The market is evolving as well. Many consumers are now choosing to support companies that are seen as environmentally responsible while steering clear of those that don’t take climate issues seriously. They aren’t always activists, but they make intentional choices. To them, responsibility aligns with being credible, relevant, and in touch with reality.
According to recent data from the Pew Research Center, the percentage of Americans who actively support sustainable businesses has grown by over 30% in the last decade. This shows a clear trend: consumers want brands to care, and they’re willing to back companies that take action against climate change.
This evolving landscape means companies must rethink their approach. Acting responsibly with a focus on climate can lead to stronger connections with customers, better brand loyalty, and even a more sustainable future. As climate conversations become more prominent, those brands that align their values with consumer expectations will likely thrive in this new era.
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sustainability, energy efficiency, environmental leadership, ESG strategies, business trends, renewable energy, corporate sustainability, energy management
