Discover How Idaho’s Mobile Farmers Market is Transforming Food Access for Families in Need

EAST END, Idaho — Many families in Treasure Valley are feeling the pinch of rising food prices and uncertain federal benefits. Britt Udesen, the executive director of City of Good, highlights that anyone could be impacted.

“It’s everyone. It’s all our neighbors,” Udesen explained. People often have misconceptions about who uses food assistance programs, but the reality is that food insecurity can affect anyone.

City of Good works to bridge the gap between local farmers and families in need. Their mission is to provide access to healthy food without stigma. “We support local farmers and food producers to ensure every neighbor has access to the food they need and desire,” she said.

A significant part of their effort includes a unique mobile market—essentially a farmers’ market on wheels. To meet the increased demand as benefits remain uncertain, they are extending their service through Thanksgiving.

“What’s great about our mobile market is that customers can pay what they can afford, whether that’s nothing or a bit more,” Udesen shared. This approach helps maintain dignity for shoppers who might be struggling.

Currently, City of Good is focusing on nutritious items like chicken, eggs, and lamb, which are typically harder to find and more expensive. Udesen emphasized the importance of providing choices to families, especially those in critical need. “If someone hasn’t eaten, we’ll make sure they can afford fresh food,” she said.

To better meet the rising demand, City of Good is using a platform called Bloomerang to enhance their outreach and fundraising efforts. According to Ann Fellman, CMO of Bloomerang, the organization has seen their revenue grow tenfold since implementing this tool. This financial support goes directly to local farmers, ensuring families have enough food.

“Everyone’s support is vital for ensuring all neighbors have access to food,” Udesen noted.

Recent statistics show that food insecurity has increased nationwide, especially during challenging economic times. According to a 2023 survey by the U.S. Department of Agriculture, approximately one in ten households faced some level of food insecurity last year.

As trends evolve, many are turning to social media to share their experiences and advocate for food access. Conversations on platforms like Twitter and Facebook highlight the importance of local initiatives such as City of Good.

In summary, help is available for those in need, and local efforts like City of Good are crucial to community health. If you want to learn more or contribute, check their website for details.

Source link

Boise,SNAP,community,non profit