India’s musical heritage is truly remarkable, celebrated for its variety and iconic voices. Currently, in 2025, the landscape of Indian music is evolving, becoming more vibrant and relevant on a global scale.
With digital access increasing and more regional content emerging, the music scene in India is thriving. A recent EY report indicates that the media and entertainment sector is set to grow significantly, from INR 2.3 trillion in 2024 to INR 3.1 trillion by 2027. Music will play a crucial role in this transformation.
During the WAVES 2025 Summit in Mumbai, Prime Minister Narendra Modi emphasized this shift by stating, “Create in India, Create for the World.” He encouraged creators to seize this opportunity, highlighting that Indian content is now internationally recognized. More global artists are performing in India, and international streaming platforms are heavily investing in live music events, turning the country into a vibrant cultural hub.
A key development is the growing popularity of regional music. Audiences are increasingly drawn to songs in their native languages, creating a deep connection. For example, data from Gaana, India’s leading music streaming platform, shows a staggering 96% increase in streaming of non-Hindi and non-English music, particularly in Tamil, Telugu, and Kannada, which saw a remarkable 112% growth in just a year.
PM Modi’s sentiment about Indian music being a global identity resonates strongly. Following his remarks, Gaana launched the #BharatKaGaana campaign, which quickly gained attention online. This highlights a shift in how Indian music is perceived—not just as local melodies, but as a cultural powerhouse ready to reach international audiences.
Through themed playlists like Top Bhakti and initiatives like Mass Appeal, platforms like Gaana celebrate India’s diverse spiritual and linguistic identities. The infectious rhythms of Punjabi songs, the folk tunes of Bhojpuri music, and the powerful beats of Haryanvi anthems now enjoy widespread popularity, giving voice to different cultures and showcasing India’s artistic richness.
Experts believe this trend could continue to grow. “The interest in regional music reflects a deeper cultural pride among listeners,” notes Dr. Aditi Sharma, a cultural studies scholar. “People want to connect with their roots, and music is a powerful medium for that.” This shift signifies not only a change in listening habits but also a revival of traditional forms that resonate in modern contexts.
As the industry evolves, the global stage is set for Indian music to shine, reflecting the country’s rich heritage while embracing modern influences. Whether through local rhythms or international collaborations, the coming years promise exciting developments in how Indian music is made and enjoyed worldwide.
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