Discover How Snapchat and Social Media Fuel Your Fast Food Cravings: Key Insights Revealed

Snapchat recently released a report that highlights how quick service restaurants (QSR) can tap into promotional opportunities on their platform. It focuses on the growing interest in food delivery services, especially among younger audiences. This could be a significant chance for brands to connect with potential customers.

The report, done with Publicis Media and NRG, surveyed over 3,100 fast food lovers across five markets. It reveals how social media shapes eating habits and how brands can leverage this trend. You can dive deeper into the report here.

Many consumers now start their meal choices on social media. According to Snapchat, a staggering 76% of users say that seeing appealing food images online pushes them to order. Notably, Snapchat users are 2.7 times more likely to make a fast food purchase after clicking a link shared by a brand.

This data illustrates the power of social media marketing. It effectively reaches an audience that is eager and ready to buy. Friends and family play a critical role too; about 70% of respondents said they’re more likely to try new products based on what their social circles share.

Interestingly, the report also discusses how social platforms help people discover new food spots. With the advent of AI, 73% of consumers find that it simplifies searching for new eateries. This trend shows how technology and social platforms are changing the way we find and enjoy food.

Marketers should note these insights when creating strategies, emphasizing the importance of visual appeal and social influence. By tapping into these trends, QSRs can enhance their marketing efforts and engage customers more effectively.

For full insights, read Snapchat’s entire QSR trend report here.

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