Discover India’s Vibrant Bharat Pavilion and Exciting OTT Partnerships at Busan Film Festival!

Big News for Indian Cinema at Busan International Film Festival

Film enthusiasts know the Busan International Film Festival (BIFF) is one of Asia’s top film events. This year, India is making a mark by sending a ministerial-level delegation to the festival and the Asian Contents & Film Market (ACFM). This initiative, spearheaded by the Ministry of Information and Broadcasting, aims to promote Indian cinema internationally and strengthen cultural ties with South Korea.

India-South Korea Film Collaboration

At this year’s BIFF, from September 17 to 26, officials from both countries will explore co-production opportunities in animation, visual effects, gaming, comics, and films. Streaming platforms from India and South Korea may also announce partnerships, tapping into the rising popularity of South Korean shows in India.

According to a recent survey, nearly 50% of Indian viewers are now fans of Korean entertainment, highlighting the growing cultural exchange between these nations.

Key Delegates and Partnerships

Minister of State for Information and Broadcasting Dr. L. Murugan is leading the Indian delegation, which includes representatives from the National Film Development Corporation (NFDC) and the Film and Television Institute of India (FTII). These institutions will sign Letters of Intent with their Korean counterparts, promoting collaboration and knowledge exchange in film education and production.

Cultural Showcase and Screenings

The festival will feature a Bharat Pavilion and a WAVES Bazaar, designed to connect Indian filmmakers with global producers. A special cultural event called ‘Bharat Parv’ will highlight Indian arts, music, and cuisine. Attendees can look forward to screenings of ten Indian films, including Spying Stars and If on a Winter Night.

Indian Projects at ACFM

In addition, five Indian projects are set to be showcased at the co-production market, including Difficult Daughters and The Last of Them Plagues. This exposure may open doors for future collaborations and enrich the international film landscape.

The excitement around India’s participation this year signals a promising future for Indian cinema on global platforms.

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